Lab Work (Portfolio)
This page contains much of my finalized work. Use the right side to quickly jump to a specific section or recent project. Or scroll down & enjoy.
Directions: • Click images for an enlarged view. • Use "+ / -" to hide or show work. • Use "Show All / Hide All" to show or hide all sections.
Print contains work in the areas of identity, advertising, packaging, publication and signage.
+ / -Xpose | Identity | Advertising | Packaging | Web | Video | Photography
Identity, advertising & packaging design.
The focus was on promoting "Light Graffiti" as an alternative form of graffiti that is safer & more environmentally friendly.
The company's name "Xpose" refers to multiple platforms of the project.
- It uses long exposure to create the light trail effects.
- The website works like a social network in order to expose new light artists/taggers.
- The overall goal is to expose new forms of graffiti & art.
The logo can be broken down conceptually in order to understand its brand design.
- Pixels: Digital medium of the art.
- Skyline: Urban location & style.
- Typography: Name is exposed through negative space.
Client: Student work: (Senior Project GD)
Date created: Fall 2007
Launch: [ view site ]
Skills Used:
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Twelve Thousand Socks for a Nuclear Bomb | Publication | Packaging
Book publication writing, layout, design & packaging.
The idea was to focus on a world issue we felt strongly about & research, write and illustrate it from cover to cover. My topic of choice was United States Military Spending.
The goal was to emphasize the amount of money that our government spends yearly on our Armed Forces & what it could initially provide our economy if used elsewhere. I created a connection between the subject & the average citizen by comparing military goods to consumer goods.
The design utilized bright colors & simple design in order to make the subject more appealing & enjoyable therefore more informational to the reader.
The only ammo this crate holds is knowledge.
Client: Student work: (Publication Design)
Date created: Spring 2007
Download:
Twelve Thousand Socks For a Nuclear Bomb 
Skills Used:
The Thrill of It | Publication
Magazine publication layout & design.
Project consisted of the design of headline & article pages.
Rock climbing is a very extreme, dirty and adrenaline pumping activity & the concept was to capture these elements in the article to draw the reader in.
The static background is used to assist the color in grabbing attention.
Client: Student work: (Publication Design)
Date created: Spring 2007
Skills Used:
Element 94 - Move On | Signage | Video
Signage & advertisement design.
The posters were used to draw attention to the music video, the main aspect of the project (viewable below) playing at my Multimedia Senior Show.
Elements from the video were used as a teaser to give the viewer an idea of what the video is about. The street signs and male and female figures are used throughout the video & are main staples of the project as a whole.
The grunge & distressed looks were used to accompany the style & trends of the band, their location and their music.
Element 94 is a pop punk rock band based out of San Bruno, California, and consists of four members.
Client: Student work: (Senior Project Multimedia)
Date created: Spring 2007
Launch: [ view video ]
Skills Used:
REI™ | Advertising
A series of four ads for the outdoor equipment company REI™.
Here I created a playful series of ads by re-creating an environment the adventurer is forced to be in with daydream like figures.
By creating an environment inside of an environment the viewer is given the opportunity to put themselves in the position of the ad and relate to thought of being on an adventure rather that in a cubicle, at school or stuck at home.
The extra sticker pages allowed the viewer to take the idea one step further and apply the figures to objects around them when in these less than adventurous environments.
Client: Student work: (Advertising Design)
Date created: Fall 2006
Skills Used:
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Apple™ Mighty Mouse | Advertising | Signage | Interactive | Video
Advertising elements & signage for the Wireless Apple Mighty Mouse.
The ads are based on the previous "I'm a Mac, and I'm a PC" ads apple released for their line of computers.
The overall concept was "I'm a mouse, and I'm a Mighty Mouse".
The signage application used a broken wire mouse trap with the Apple logo & Mighty Mouse URL printed on it to gain attention at places Mac users frequently use their computers.
Client: Student work: (Advertising Design)
Date created: Fall 2006
Skills Used:
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Strike Lures | Identity | Packaging
Logo identity & packaging redesign for Arbogast Lures.
This logo was designed for the course: Graphic Design II, during my days as a student.
The goal was to take an existing product & redesign its logo & packaging. The company that was chosen was Arbogast Lures.
My goal was to capture the most exhilarating moment of fishing and illustrate it into the logo. The typeface was chosen to compliment the stylized S / fishing rod and support the action of landing the "big one".
Client: Student work: (Graphic Design II)
Date created: Fall 2004
Skills Used:
Nitro Snowboards | Identity
Identity system complete redesign.
This identity system also was designed for the course: Graphic Design II, during my days as a student.
The goal was to take an existing company / product & redesign its complete identity system. The company that was chosen was Nitro Snowboards.
I approached this project with a lot of ideas on how to improve on their existing identity.
*The fourth image is an unused logo from the experimentation (sketch) process.
Client: Student work: (Graphic Design II)
Date created: Fall 2004
Skills Used:
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Tanner Foust | Identity
Logo design for rally driver, stunt-man and X-Games '07 Champion Tanner Foust.
The design was inspired by Tanner's no fear attitude & extreme sports background. The appearance reflects the down & dirty style of rally racing.
Client: Tanner Foust
Date created: Spring 2007
Skills Used:
Wireless | Advertising | Publication
Poster series and magazine cover.
This poster series & magazine cover were designed for the Graphic Design II course. The project choose a service or product & create an attractive visual series to complement it.
The overall goal was to represent the growing use of wireless products with a playful twist. The stylized blueprint look helped covey that the objects may be in development.
Client: Student work: (Graphic Design II)
Date created: Fall 2004
Skills Used:
Web
Web contains work in the areas of HTML, CSS, Javascript and PHP.
+ / -Wings Aviation Services | Web
Complete site redesign & development.
This site was designed for a Minneapolis / St. Paul aviation company.
The header is positioned statically allowing the content to scroll beneath it giving the effect that it is being flown over. (Client took over updates after initial des. & dev.)
Xpose | Identity | Advertising | Packaging | Web | Video | Photography
Site design (mock-up) to accompany xpose project.
The Idea behind the site was to provide a social network allowing light graffitists to display geo-tagged photos. This would create a medium similar to true graffiti but without the property destruction.
Client: Student work: (Senior Project GD)
Date created: Fall 2007
Launch: [ view site ]
Skills Used:
Shepherd Lutheran | Web
Complete site redesign & development.
(Client took over updates after initial des. & dev.)
Kathy's Hope Benefit | Web
Complete site design & development.
Donated site for breast cancer benefit
Chippewa Valley Golf Club | Web
Complete site redesign & development.
As the premiere golf course in the area the interactive course map was the main focus of the design. Used to show off the course and its pristine upkeep and beauty as much as possible. Visitors can preview 2-3 areas on each hole as well as view the complete layout of the course.
The client was given the option to purchase the website at an extremely low rate but opted to pass.
Client: Student work: (Interface Design)
Date created: Spring 2005
Launch: [ view site ]
Skills Used:
Interactive
Interactive contains work in the areas of banner ads, tutorials and CD/DVD supplements.
+ / -Backpacking 101 | Interactive
Interactive tutorial for beginner backpackers & hikers.
Researched main topics of first time backpackers and combined them into an interactive tutorial. Experimental navigation and layout to mimic outdoor aspects.
Would be provided as a suppliment to backpack purchasees at retailers such as REI & Backcountry.org.
Client: Student work: (Interactive Digital Design)
Date created: Fall 2006
Launch: [ backpacking 101 ]
Skills Used:
Apple™ Mighty Mouse | Advertising | Signage | Interactive | Video
Web banner ad design.
Web application of Apple Mighty Mouse advertising project.
Goal was to create interactive banner ads with short quirky stories to further explore "I'm a mouse, and I'm a Mighty Mouse concept..
Client: Student work: (Advertising Design)
Date created: Fall 2006
Skills Used:
Less than Jake | Interactive
Interactive CD design and development.
Ideally would be used as a cd supplement to giver buyers something extra with the album.
Content contained: Band information, history, discography, photos, merchandise, contact information and extra tracks.
Look and feel were borrowed from existing album covers and gig posters.
Client: Student work: (Interface Design)
Date created: Spring 2005
Skills Used:
Video
Video contains work in the areas of production, motion graphics and stop motion.
+ / -Xpose | Identity | Advertising | Packaging | Web | Video | Photography
Commercial advertisements for the xpose project.
Use of motion graphics and stop motion to create visually appealing commercials to raise awareness for the art form and promote the social networking site.
Client: Student work: (Senior Project GD)
Date created: Fall 2007
Launch: [ view site ]
Skills Used:
Element 94 - Move On | Signage | Video
Music video animation & production.
Video created using no actual video footage: All elements were created in Photoshop or Illustrator and animated in After Effects with the final composition being produced in Premiere.
The goal was to create a visual to accompany the lyrics of the song.
Client: Student work: (Senior Project Multimedia)
Date created: Spring 2007
Skills Used:
Sefar Printing Solutions, Inc. | Advertising | Signage | Video
Product videos animation & production.
Videos created for various products and product lines.
The goal was to create videos that were attention grabbing while providing the viewer with technical specifications and demos of the product(s).
All videos were composed together and displayed at the SGIA 2006 trade show on three large glass-fire screens above the booth.
Client: Sefar Printing Solutions, Inc.
Date created: Summer 2005 - Summer 2007
Skills Used:
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Photography
Photography contains photos I've taken.
Coming soon. Until then check out my Flickr page.
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